Millward Brown conducted research that found that just 15% of ads deliver messages that people can quickly absorb. They wanted to take this new research and produce a site on how brands can create a lasting impression highlighting 5 key areas.
Graphic produced a small responsive site showcasing these key messages. My role involved working on different areas of the site in a support capacity.
Client: | Kantar |
Url: | http://www.millwardbrown.com/creativedevelopment/make-a-lasting-impression/ |
Features: | Responsive |